Apple recently launched News+, an Audio version of Apple News+. While Spotify is relentless in ensuring its dominance in the podcasting market, its competitors, Apple and SiriusXM, are also making waves in the industry. So far, no one from Anchor has commented when and how they plan to solve this and include some form of monetization for podcasters outside the United States. For them, monetization is a big issue, even if they have a massive following. On the other hand, an increasing number of podcasts come from different countries in the world. Anchor’s monetization program is available only in the US as ads are automatically inserted into shows.

It’s also common for most of these small podcasters to not make any money from their podcasts, but they make them all the same. Tiny podcasts are growing into their own ecosystem within the Spotify platform and are increasingly important for the company. Most of these tiny podcasts have a relatively small audience There are literally over a million of them, and their number is growing. That’s practically 70% of all the 1.9 million shows on the platform. Overall, Anchor is responsible for the creation of over 1.3 million shows on Spotify. Among the many acquisitions, it is the acquisition of Anchor, a podcast company, that has added amazing value to Spotify.Īccording to data released from Spotify recently, Anchor propelled around 80% of all the podcasts on the Spotify platform this year alone. Last year, Spotify spent over $500 million on multiple acquisitions. According to industry sources, Spotify is chunking out as much as seven figures to get these high-flying contracts.Įven though adding exclusive podcasts to its platform has helped Spotify increase its market share, their second strategy is paying high dividends in terms of growth and customer acquisition. So far, they have exclusive deals with celebrities, public figures, and influencers like Joe Rogan, Denzel Dion, Rickey Tompson, Michele Obama, and many others.įrom the look of things, they are still looking for high-profile podcasts to add to their platform. The first one is to snatch up some of the best podcasts in the world today. To that end, they rely on two strategies: quality and quantity. Spotify wants to be the undisputed king of podcasting and is going the extra mile to ensure that.

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